2011 Job Seeker Nation Study

By Sunday, June 19, 2011eBooks, Research

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Methodology

the polling company, inc. on behalf of Jobvite conducted a nationwide online omnibus survey of 1,205 adults (age 18+). The survey was fielded October 24-27, 2011; it included questions on current employment status and the use of social networks to find job opportunities.

Respondents for this survey were selected from an opt-in panel and had expressed prior consent to participate in online surveys such as this. Data were weighted so the demographics of this audience closely match the nationwide population of adults (age 18+) with respect to gender, age and region.

The first substantive question determined respondents’ employment situation and attitude toward future employment opportunities, thereby screening out non-employed, non-job seekers. This included those who were retired, and students and unemployed persons who said they are not looking for a job in the next year. This narrowed the sample size from 2,049 to 1,205 for the remaining four substantive inquiries on respondents’ behavior with respect to social networking and their most recent job search. Of the 1,205 adults completing the remainder of the survey, 831 were deemed to be “job seekers,” or individuals open to or actively pursuing a position.

When sample is based on a self-selected population and not a probability sample (in which everyone in the population has a non-zero chance of being selected), no conclusions can be drawn with respect to sampling error.

Audiences Defined

This report frequently compares the responses of various segments of the overall population participating in the survey. The following definitions are used throughout the report.

Job SeekersAll those actively seeking work or open to a new job, both currently employed and unemployed.
WorkforceAll participants in the labor market, both currently employed and unemployed.
Proactive Job SeekersEmployed, but open to a new job.
Active Job SeekersActively seeking a new job, both currently employed and unemployed.
Stationary EmployeesEmployed and not open to a new job.
Super SocialsJob seekers with more than 150 contacts in any social networks.

2 in 5 adults in the U.S. are open to or seeking a new job

Which of the following best describes your current employment situation, as well as your attitude toward a new job?

41%

TOTAL JOB SEEKERS

21% I Am Employed and Open to a New Job
12% I Am Unemployed and Currently Seeking a Job
8% I Am Employed but Currently Seeking a New Job

39%

TOTAL NON-JOB SEEKERS

22% I Am Retired
11% I Am Unemployed and Currently Not Seeking a Job
7% I Am a Student

18%

AM EMPLOYED AND NOT OPEN TO A NEW JOB

2%

PREFER NOT TO ANSWER

61% of employees are actively seeking or open to a new job

Which of the following best describes your current employment situation, as well as your attitude toward a new job?

Social network use is growing among the workforce

Compare to social network use in 2010:

77%

Facebook

31%

LinkedIn

34%

Twitter

Proactive Job Seekers using all networks at higher rates

Social network use by three segments of the workforce.

Facebook users build the largest networks of contacts

Approximately how many contacts do you have in each online social network? (All job seekers)

Proactive Job Seekers build larger networks on LinkedIn and Twitter

Approximately how many contacts do you have in each online social network?

Building substantial networks of contacts

Approximately how many contacts do you have in each online social network?

Super Socials use LinkedIn at higher rates than other segments

Social network use by Super Socials, job seekers with over 150 contacts on any network.

Referrals top the list of job finding resources —
and social networks move up

Which of the following resources did you use that directly led to finding your current/most recent job?
(Multiple responses from the entire workforce.)

Facebook most frequently led to current job

Which of the following online social networks did you use that directly led to finding your current/most recent job? (Multiple responses from the entire workforce; asked only of those who said social networks led to most recent job.)

Super Socials more engaged in using social networks for the job hunt

Which of the following online social networks did you use that directly led to finding your current/most recent job? (Multiple responses; asked only of those who said social networks led to their most recent job.)

Proactive Job Seekers more engaged with LinkedIn and Twitter as job resources

Which of the following online social networks did you use that directly led to finding your current/most recent job? (Multiple responses; asked only of those who said social networks led to their most recent job.)

Social network referrals are highly productive for job seekers

Job seekers who received job referrals on a social network — and credited that network with their most recent job.

Most likely to update Facebook with professional information? Super Socials.

Who has updated their Facebook profile with professional information in the last 12 months?

Job seekers are beginning to change online visibility with work in mind

Job seekers who modified privacy settings in the last year with work in mind.

Job Seekers are actively mining social networks for opportunity

Which career supporting/job hunting activities did you complete with each network in the last 12 months? Responses from all job seekers.

FacebookLinkedInTwitter
Have a profile84%35%38%
Used for any specified career activity44%26%23%
Updated profile with professional info20%15%8%
Made new professional connections20%13%9%
Got a job referral from a contact16%9%6%
54%of job seekers engaged in at least one job-seeking activity on a social network.

Proactive Job Seekers better positioned for success than Active Job Seekers

Proactive
Job Seekers
Active
Job Seekers
Updated profile with professional information
Facebook 24% 17%
LinkedIn 17% 14%
Twitter 14% 7%
Got a job referral
Facebook 18% 14%
LinkedIn 10% 9%
Twitter 7% 4%
Made new professional connections
Facebook 26% 13%
LinkedIn 17% 8%
Twitter 10% 8%
Shared a job opportunity with a contact
Facebook 22% 12%
LinkedIn 12% 8%
Twitter 9% 8%

Super Socials use networks more for the job hunt

Which career supporting/job hunting activities did you complete with each network in the
last 12 months?

All
Job Seekers
Super
Job Seekers
Updated profile with professional information
Facebook 20% 35%
LinkedIn 15% 58%
Twitter 8% 35%
Got a job referral
Facebook 16% 25%
LinkedIn 9% 43%
Twitter 6% 32%
Made new professional connections
Facebook 20% 34%
LinkedIn 13% 35%
Twitter 9% 36%
Shared a job opportunity with a contact
Facebook 20% 30%
LinkedIn 8% 36%
Twitter 7% 27%

Secrets of the Super Socials

Which career supporting/job hunting activities did you complete in a social network in the last 12 months? Those with 150+ contacts.

Career Supporting Activities

Updated profile with professional information 46%
Provided your profile on a job application or during an interview 25%
Searched for jobs 37%
Had contact with a recruiter 25%
Connected with a potential employer 29%
Modified privacy settings with work in mind 41%

Contact Development Activities

A contact shared a job opportunity 36%
A contact referred me for a job 34%
A contact provided an employee’s perspective on a company 30%
I asked a contact for help with a job search /career advice 35%
I made new professional connections 45%
I shared a job opportunity with a contact 40%

A closer look at Proactive Job Seeker demographics

About the Proactive Job Seekers — employed but open to a new job.

A closer look at Super Social Job Seeker demographics

About the Super Socials – those with over 150 contacts in any social network.

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