A positive candidate experience is as much a marketing tool as an human resources tool. It is—first and foremost—the only way to really hire the best of best. It also creates brand loyalty, recommendations to future talented job seekers, and positive word-of-mouth about your brand.
A negative candidate experience, of course, can do as much damage as a positive one does good. Keep up with the trends in candidate experience. Your competitors are.
1. Start Before Day 1