Employer Branding Matters
With 69 percent of US professionals admitting that they wouldn’t take a job at a company with a bad reputation, even if unemployed, the old adage holds true: Reputation is everything. The good news, though, is that brands play a large role in defining their own reputation. Career sites, social media, and other online marketing efforts can help your brand put its best foot forward with candidates. So if you work for one of the 32 percent of companies without an employer branding strategy — or if yours just needs a little polishing up — read on to see what job seekers are looking for, where you can reach them, and which pro hacks you can use to pique their interest.