We wrapped up our sixth week of Summer to Evolve: Road Trip with a stop in Paris. Experts discussed the importance of data in today’s world of recruiting – and how to utilize data and analytics to make smarter decisions. If you missed any sessions this week, watch them in our Resource Library. Need a quick summary? We picked out our top five take-aways from the week here.
Top Five Take-Aways from Week Six
5. Get the right data at the right time
In this week’s Two Talented Tuesday session, we were joined by Madeline Laurano, Co-Founder of Aptitude Research and Adam Glassman, Senior Manager of Employment at Brand Cox Enterprises. These experts discussed the importance of building a foundation of data in your organization to help prepare for changes in the market. A crucial factor in data-driven recruiting is something that many recruiters fail at – getting the right data at the right time.
Many recruiters that gather data either don’t have a plan to use it or have so much that they don’t know where to start. Laurano shared that data-driven recruiting is about the quality, not quantity of your data. The data that you collect should be relevant to your recruiting goals and should be collected in a consistent way every time.
Consistently collecting relevant data will help your team analyze more easily without having to dig through irrelevant or excessive numbers. A great place to start with collecting the right data is to map out your goals of areas that can be improved by analyzing – things like candidate experience, DEI information of candidates, or even application conversion rate are all good places to start.
4. Turn data into insight
No matter how much quality data you collect, it’s not helpful unless you gather insights from it. In this week’s Two Talented Tuesday session, our experts shared that data could improve hiring strategy if you’re learning lessons from it. But don’t forget to dig into that data!
“All data is not all things to all people.” –Glassman
Glassman shared that not all data points are created equally, which is why it’s important to get curious about what you’re collecting. Decide on what you are looking to improve and create KPIs to measure against. Recruiters are finding success with data collection and analytics by following these basic steps.
- Identify your baseline and decide where you need to improve
- Decide on the type of data that is relevant and actionable that you want to collect
- Lay out KPIs to measure your data against
- Analyze the data that you’ve collected and look for trends
3. Data falls flat without KPIs
We were joined by SVP at Talentegy by Jobvite, John Julio at this week’s Working Session Wednesday to learn more about data-driven recruiting and how to make the most of what you collect. Early on, Julio shared that KPIs (key performance indicators) are crucial to measuring success.
“Data is numbers without context.” – Julio
Data collection can be difficult to figure out what types of points to measure and how to determine success. Create KPIs in your team that reflect your goals for improvement, and then measure your progress over time. For example, let’s say you want to shorten your time to process candidates. Using your dashboard, you can see where your bottlenecks are and graph your progress.
2. Improve the candidate experience through data
Improving the candidate experience has been a big focus for recruiters in 2021. A great experience for candidates can mean the difference between the right and wrong talent for your team. And understanding engagement from candidates can help make the experience better for future applicants.
Julio shared in the Working Session Wednesday session that entry points and sources of candidates are great data points to start measuring. This can tell you where candidates are finding you and at what point in their journey that they find you. You can also look for trends to see what candidates are doing on your site and how long they are spending in their visit. Julio shared a great tip of using site heat maps to measure engagement! These data points can help you improve recruitment marketing strategies and fine tune them to help you grab the right talent.
Measuring data doesn’t have to come from reports or heat maps – they can come from direct responses from candidates. Send out a brief survey to candidates who complete, or don’t complete, an application and see where you can improve. Look for trends in abandoned applications to improve application numbers or ask candidates what they would like to see during the process that they didn’t get.
1. Use your analytics dashboard to problem solve
In this week’s Walk-Through Thursday, Jobvite’s Casey Gibson walked us through Jobvite’s robust analytics platform which contains tons of insights about your recruiting function and clearly identifies any problems. For example, say you have a hiring manager that’s saying that the process is taking too long. With your analytics dashboard, you have a pre-built report that will show you how long it takes for a candidate to get through each step. Once you’ve identified the bottleneck, say it’s the hiring manager taking too long to approve a next step, you can work with that person to find a solution, such as using the Jobvite app for approvals.
Looking to implement advanced analytics into your recruiting process? Request a demo today!
In this week’s stop in Paris, our experts shared many helpful tips and strategies for utilizing data to improve your recruiting efficiency. Don’t forget to register for the final weeks of The Summer to Evolve: Road trip! Looking to stay up to date on the latest in HR tech and recruiting? Be sure to subscribe to our blog and resource library!