Taylor Corporation Makes Candidates Feel Like Family with Jobvite

Challenge

Ramping up hiring

Taylor is one of the largest privately held companies in the United States, and needed a better way to source, attract, and hire talented workers for its family of 80+ businesses to thrive.

Solution

Jobvite platform

The company tapped into Jobvite Hire, Refer, and Text to get the word out about Taylor, make it easier for job seekers to apply, and improve the candidate experiences throughout the hiring funnel.

Results

More hires at lower cost

With Jobvite, Taylor tapped into employee referrals and an improved mobile experience to hire more qualified workers at a faster pace, while also reducing its overall recruitment marketing spend.

 

CS_Taylor-Corporation

Made up of 80+ businesses, Taylor Corporation is one of the largest family-owned companies in the United States. For more than 40 years, Taylor has helped some of the world’s most recognizable brands market their products with its premier interactive, printing, and marketing services. As you can imagine, powering Taylor’s extended family of businesses (while maintaining its people-centered values, purpose, and mission) is no easy feat — and the company’s hiring team needed an innovative, all-in-one recruiting tool that was up for the challenge.

Family matters

Family-owned since 1975, Taylor believes that at the heart of every outstanding company are ambitious and motivated people. Now one of the largest graphics communications entities in North America, continuing to find great talent for the organization as it scales has proven to be a serious challenge.

“For every company today, hiring is becoming more and more difficult,” said Derek Carter, Talent Acquisition Director at Taylor. “We knew we needed to get smarter about our recruiting efforts, and embrace innovative technologies to make the hiring process better for both candidates and ourselves.”

According to Carter, the candidate experience is paramount today, and Taylor needed a proven way to encourage more referrals, simplify the overall application process, and create more touch-points with candidates – in order to make them feel like family from day one.

Taylor meets Jobvite

Taylor Corporation turned to Jobvite’s innovative suite of recruiting tools to bolster their mobile recruiting efforts, drive more referrals, and improve the overall candidate experience. According to Carter, Jobvite’s simple mobile applications and texting functionality have been a huge boon for the company.

“Nearly two-thirds of our hires work in manufacturing, and not at a desk,” said Carter. “So, they don’t have access to a computer every day, but they do have their smartphone with them.”

With Jobvite Text, Taylor has dramatically improved the candidate experience by sending them more frequent updates on their application status, coordinating start dates seamlessly, and keeping them informed throughout the hiring process. Carter said this has worked in tandem with Jobvite Refer to capitalize on the number of new referrals coming to them through the Jobvite platform.

“We’re seeing a distinct spike in referrals compared to previous years thanks to Jobvite,” said Carter. “In combination with our mobile-optimized applications and improved candidate experience, we’ve been able to bring on more qualified workers, and at a faster rate.”

We’re seeing a distinct spike in referrals compared to previous years thanks to Jobvite

— Derek Carter, Talent Acquisition Director at Taylor

CS_Taylor-Corporation

Everybody loves Taylor

With Jobvite, Taylor has been able to dramatically increase its number of referrals year-over-year. According to Carter, being able to tap into their existing employee networks has led to more quality hires, faster time-to-fill, and reduced spending on recruitment marketing.

“We’re achieving a higher return-on-investment and improving our hiring numbers with Jobvite,” said Carter. “We’ve decreased LinkedIn spend by 90% over the years. That’s huge dollar savings thanks to Jobvite Refer, which has been effective and much easier to use.”

But Taylor isn’t finished yet. Carter said that the company hopes to further improve the candidate experience with the addition of video interviews and chatbots in the coming months.

“There is nothing worse than applying, and then not hearing anything from the company,” explained Carter. “Jobvite’s chatbot feature keeps candidates engaged as they move through the application process. This truly improves their experiences and shows we care, without adding more work for our busy teams.”

Keeping things personalized is core to Taylor’s familyoperated mission — and thanks to Jobvite — they’re making every candidate today feel like family.

About Taylor

Taylor Corporation, one of the largest privately held companies in the United States, provides innovative products, technologies and services that focus on the evolving communication needs of more than half of the FORTUNE 500 companies, thousands of smaller businesses, and their millions of customers around the world. With more than 80 domestic and foreign subsidiaries and 9,000 employees, Taylor is recognized as one of the top three graphics communications companies in North America, delivering what matters most to its customers.

About Jobvite

Jobvite is leading the next wave of recruitment innovation with Continuous Candidate Engagement (CCE), a candidate-centric recruiting model that helps companies engage candidates with meaningful experiences at the right time, in the right way, from first look to first day. The Jobvite Platform infuses automation and intelligence into today’s expanded recruiting cycle to increase the speed, quality, and costeffectiveness of talent acquisition. Focused exclusively on recruiting software since 2006 and headquartered in San Mateo, Jobvite has thousands of customers including LinkedIn, Schneider Electric, Premise Health, Zappos.com, and Blizzard Entertainment. To learn more, visit www.jobvite.com or follow us @Jobvite.

"We’re seeing a distinct spike in referrals compared to previous years thanks to Jobvite."

Derek Carter
Talent Acquisition Director, Taylor Corporation

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