Even with advances in sourcing technology, organizations today are still finding it difficult to attract talent. Granted, many organizations encounter skilled talent shortages, but it may be the manner in which organizations source talent that is contributing to this difficulty. For instance, without having the metrics to know which sources are most effective for each open position, organizations continue to repeat the same mistakes over and over again, wasting time and money.
Organizations do understand that sourcing practices, technology solutions, and employer brand messaging contribute greatly to hiring quality talent. And to improve sourcing practices, it is critical to select the right channels to find quality talent and to understand the desired skill-set, competencies, and culture-fit needed for the position.
When thinking about how to improve sourcing practices, it is important to consider how to scale those practices by utilizing Recruitment Marketing, as opposed to the automatic “post and pray” approach, which means posting the positions to job boards and praying for talent to swarm in.
These are some of the recruitment marketing practices that impact the likelihood that your organization will see an improvement in the level of quality hires. As an example, promoting your organization at diversity career events and relationship-building with diverse organizations can grow your talent pool with high-quality talent.
Developing talent pools for specific positions, specific interests, or specific candidate types, like graduates, will facilitate conveying relevant content to the talent pool members and keep them engaged with your organization.
Many organizations still do not have technology features that they believe they need. Demand is high because organizations realize that these solutions propel your sourcing and recruiting activities and fill your talent pipelines. It is also important to consider an entire platform that encompasses all the needed tools. One of the benefits of a platform is that it has a single user experience.
For example, the Jobvite Recruiting Platform works as one comprehensive system and is built on a cloud platform that is mobile-ready, and can be integrated with any external system. The platform also includes a strong analytics and reporting engine that gives visibility through the entire recruiting funnel so that you can measure your results and optimize the process.
Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and HR/Workforce Management.
With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.
Daria Friedman () wrote this report. She is the Principal Analyst oversee-ing the talent acquisition practice for Brandon Hall Group. Previously, Daria led the research practice for Bernard Hodes Group, a recruitment solutions agency, and Findly, a talent acquisition software service provider.
Robert Tsao is leading strategic growth and development at Jobvite, a big job that fits the vast background he has in the technology arena. Robert has 20 years of experience building software and Internet companies, and has worked as an entrepreneur, strategy executive, venture capitalist, and investment banker. He founded Upmo and AirSurf, and worked at companies like Taleo, Meltwater Group, and Vertex Management (among others).
Jobvite is the leading recruiting software company that helps emerging, mid-market, and enterprise companies hire top talent easily, efficiently, and effectively. Our comprehensive and analytics-driven recruiting platform accelerates recruiting with a Candidate Recruitment Marketing (CRM) tool, an easy-to-use Applicant Tracking System (ATS), social recruiting capabilities, mobile-optimized branded career sites, a recruiting branding solution, on-demand video screening, advanced analytics, onboarding, and seamless integration with other HR systems. Focused exclusively on recruiting software since 2006 and headquartered in San Mateo, Jobvite has thousands of customers including LinkedIn, Schneider Electric, Premise Health, Zappos.com, and Blizzard Entertainment. Jobvite was also named a leader in the “Forrester Wave for Talent Acquisition, Q3 2015.”
All the data from our studies is available by subscription to DataNow®. DataNow® is Brandon Hall Group’s interactive data-benchmarking tool. Organizations use it to make data-based decisions, find leading practices, benchmark, and more. You can also filter the data by company size, revenues, and industry segments to give you a fully customized view. Learn more about DataNow®.
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