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How to Make Employer Branding a Key Element of Your Healthcare Recruiting Strategy

Think Like a Marketer, Start with Your Employer Brand

Today’s healthcare leaders are faced with unprecedented staffing shortages. While the shortage of nurses is not new to anyone, today’s shortages also extend to physicians, lab technicians and other key healthcare roles. Talent acquisition leaders and recruiting professionals need to find new ways to attract talented healthcare professionals—and one way is to focus on developing and promoting a strong employer brand.

This guide discusses four best practices for promoting your employer brand, including:

  • Make your employer brand front and center on your career site
  • Get social
  • Get your employees to tell the story
  • Establish your employer brand through talent networks