A recruitment marketing platform is a critical part of the modern talent acquisition technology stack. To compete for talent across industries, companies need a way to engage with individuals before they apply for a job.
Building the Business Case for a Recruitment Marketing Platform presents the strong business case for a recruitment marketing platform by defining its benefits, highlighting its role in modern talent acquisition, and helping organizations articulate its value to key stakeholders. In this guide, you will learn:
- What you need to know about recruitment marketing platforms today
- The definition of recruitment marketing
- Key drivers for investing in recruitment marketing platforms
- What to consider in the selection process
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