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Building the Business Case for a Recruitment Marketing Platform

Gain actionable insights for creating an exceptional candidate experience throughout the talent journey

A recruitment marketing platform is a critical part of the modern talent acquisition technology stack. To compete for talent across industries, companies need a way to engage with individuals before they apply for a job.

Building the Business Case for a Recruitment Marketing Platform presents the strong business case for a recruitment marketing platform by defining its benefits, highlighting its role in modern talent acquisition, and helping organizations articulate its value to key stakeholders. In this guide, you will learn:

  • What you need to know about recruitment marketing platforms today
  • The definition of recruitment marketing
  • Key drivers for investing in recruitment marketing platforms
  • What to consider in the selection process
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