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How to Build a Great Employer Brand

Leave a lasting impression on your dream candidates

Attract the candidates you want with a strong employer brand

Employer branding has always been a cornerstone of a good TA program, and it's gaining importance as job seekers become more savvy in their research. Being able to stand out from the crowd can help ensure that candidates’ research leads them straight to you. From the first time a potential candidate learns about your company through the application, interview, and hiring process and the entire tenure of their employment — every moment contributes to your employer brand.

In this e-book, we’ll take a closer look at what employer branding is all about and why it’s important. We’ll also give you some tips for getting started — and point out some pitfalls you’ll want to avoid.

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