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The Story Planning Playbook for Recruitment Marketers and Employer Branders

Successful recruitment marketing and employer branding strategies are hinged upon great stories and an organization’s ability to tell them. Understanding how to identify, surface, and distribute the right stories for talent attraction is an art form that many teams are lacking, but that doesn’t have to be the case for you and your team.

In this webinar from ERE, sponsored by Jobvite, Rachel Duran, Talent Brand and Experience Leader, shares her visionary planning process for employer branding and recruitment marketing.

Key takeaways of this session include:

  • Establishing points of contact for stories that attract talent
  • Curating narratives in a cohesive way
  • Implementing scalable and repeatable recruitment marketing engines