As candidate pools are increasingly made up of people from instant-communication generations like Generation Z and Millennials, it’s important for recruiters and employers to find ways to get their messages across quickly. Recruiting candidates via text messages makes sense for that reason, and because it’s simple and more cost-effective than other means.
When used in combination with recruiting solutions like an applicant tracking system, texting can give you a significant edge over the competition. Here are some tips for recruiting with text messages.
It seems simple enough, but it’s all too easy to skip the introduction. Candidates get all sorts of text messages, many of them unsolicited and unwanted. In the first communication, make it clear who you are, who you work for, and why you’re reaching out.
Research indicates that 94 percent of text messages get read. Text messages are thus very likely to be viewed by the recipient, but if the recipient is redirected to a website, for example, he or she is much less likely to respond. A text platform that allows the candidate to respond directly can be the beginning of a conversation rather than a dead end.