You wait for it all year—and now it’s time. The 2014 Social Recruiting Survey results are here, and we have some pretty intriguing details to share.
Over the past 7 years, we have been faithfully tracking the impact of social media on the recruiting landscape. We’ve shown you, using real numbers, that social recruiting is the next big thing. We have pinpointed the most important networks—not based on our opinions, but based on the factual experiences of today’s recruiters and jobseekers. Now we have some more big news that you won’t want to gloss over:
Most of you still don’t consider yourselves experts when it comes to social recruiting. Seriously—only 18% of you feel you are more than proficient.
I know. It’s a little surprising, given that 93% of our survey respondents said they are using social recruiting tactics or plan to soon. Clearly we all know it matters, and we understand it’s a priority. But there’s something lacking, right?
Here’s another interesting detail from our survey results:
Companies plan to invest healthily this year in social recruiting, mobile, corporate career sites, and referrals.
Now we’re talking. It seems that companies—perhaps based on jobseeker attitudes and demand for greater accessibility—are coming around to the idea that recruiters should never place all their eggs in one basket. Jobseekers are craving more mobile, more exposure to the employer’s culture, more ways to connect with a company as a whole. This year’s Social Recruiting Survey shows a very noticeable shift in how we view the role of social and mobile. We’ve gone from talking about it as a “hot new thing” to incorporating it into a broader, multi-channel approach that mimics the way we use sales and marketing strategies. We can’t ignore social recruiting, but we can’t rely on it solely to bring us the talent we need. And that means finding the right technology to make all these channels come together.
This shift is likely occurring because the job market is becoming more competitive than ever, with highly skilled employees in great demand but short supply. Companies know they have to sell their workplace cultures not just to attract the right candidates but to influence their decisions about where to work. We have learned, over the past 7 years, that social media provides us with a window to the workforce unlike any other. We can not only browse the online personalities of potential applicants, but we can make judgments about candidates based on their profiles, and we can connect with a talent pool using these platforms. We can enable our employees to connect and bring in applicants as well (which appears to be working, as our results show referrals still top the chart as the leading source of new hires). And we can do all these things from our mobile devices, which really shows where we’re headed (although 59% of recruiters aren’t investing in mobile right now…are you?).
I invite you to download the 2014 Social Recruiting Survey report and take a look at all the stats we’ve compiled. This is an accurate and important view into our changing industry, and it illustrates why integrated technology is so vital to recruiters’ success today. Take a look and let us know what you think in the comments below.