The Evolution of Job Advertising Performance Data

Tom Scully, Appcast  November 8, 2019

See how you can lower your costs and drive more of the best candidates into your pipeline.

Remember when posting a job was as simple as copying and pasting a job description on the site that you felt was the ‘best’ for your job?

You’d post a job based on intuition or where you thought it might perform well. Or, you’d stay with the status quo and re-sign with your existing job board contacts to avoid the work associated with finding new or better vendors.

Then… you started counting clicks. We, as an industry, started expecting job sites to provide a clear, tangible return on investment from our recruitment vendors.

With this framework, metrics like “number of impressions” or “number of clicks” or “number of applicants” were the only measurement currency.

But, job advertising performance data is continuing to evolve again.

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