- Challenge: Silicon Labs had high-volume hiring needs, but also knew it had to compete for qualified candidates with other prominent tech companies in the U.S. and elsewhere globally, meaning a new, more advanced recruiting platform was needed to drive more efficient and effective candidate engagement and conversion efforts.
- Solution: With Jobvite, Silicon Labs has been able to create a well-branded, high-converting career site that the business promotes in targeted campaigns and drives a significant volume of applications from monthly — the success of which can be tracked by recruiters with ease, thanks to our ATS’s built-in reporting capabilities.
- Results: The company realized 120% of its annual hiring plan using Jobvite and monitors performance of its pipeline progress and hiring efforts at large weekly using Jobvite’s advanced analytics to make regular, data-backed improvements to its candidate outreach and recruitment marketing approaches.
Silicon Labs is an Austin, Texas-based company that produces semiconductors and software for wireless technologies commonly used for Internet of Things (IoT) solutions.
The rapidly growing company’s wireless products appear in a variety of places, including in smart devices, smart homes, smart cities, electric vehicles, and more.
Silicon Labs Head of Talent Acquisition Antonio Busalacchi recently had the vision of a larger global organization. The business competes with some of the largest tech companies in the world including Intel and AMD.
Thus, facing this type of competition for top talent has meant that Silicon Labs needed to be strategic, smart, and efficient in their recruiting and employer brand-building efforts.
“When I first joined the team, we were hiring around 100-200 employees per year, and they were predominantly here in the U.S.,” said Antonio. “Now, we’re hiring anywhere from 300-500 employees per year, and more than 60-70% of those are outside of the United States.”
Recent years have brought growth to Silicon Labs resulting in the need for increased hiring. Silicon Labs adopted Jobvite’s Talent Acquisition Suite with Career Sites as a hub for candidates and to analyze traffic in their areas of growth.
The data provided by Jobvite Career Sites offered insight into who was interacting with their site, content, and applying to jobs, where they were located.
This information allowed Silicon Labs to create a content campaign promoting their employer brand that featured employee stories as well as international features of employees posted across social channels. Tracking career site data before and after this campaign provided valuable insights into the effectiveness of their first recruitment marketing effort.
“Over the years we have been able to drive our applications up three times from where they were previously,” said Antonio. And Jobvite has been critical to this applicant growth.
Expanding the TA team — and onboarding an advanced ATS — top goals for Silicon Labs
As the recruitment marketing efforts progressed, Silicon Labs identified the need for additional help on their talent acquisition team. Competitors had the hiring advantage of an established global brand, but Silicon Labs knew their culture could give them an edge.
When he joined, Antonio inherited a small but efficient talent acquisition team at Silicon Labs. He then added to his team and built an effective TA operation in North America.
Antonio knew he needed a strong business case for more staff to support the company’s global growth targets. So, he decided to implement Jobvite’s TA Suite consisting of the Applicant Tracking System (ATS), CRM and Career Sites to help build his team.
Using the data gathered from their Jobvite solution, Antonio was able to make a compelling case for a significant increase in recruiters with an emphasis on a global TA team.
Using data points like average time to fill and hires per recruiter, the Silicon Labs exec team saw that the only way they could reach their hiring goals was to increase the size of the TA team.
This valuable data accessed through Jobvite helped Antonio secure funding needed at the right time to be successful in his hiring plan. “We ended up hiring 120% of our plan, which allowed us to really drive growth going into 2021,” said Antonio.
In-depth reporting allows for more flexible recruiting and data-backed hiring changes
Jobvite Advanced Analytics provides Silicon Labs visibility in career site activity as well as measure the success of their recruitment marketing campaigns.
Accurate reporting allows the organization to project hiring numbers for the year and make sure they are hiring enough employees to meet business objectives. If they find they are not hiring enough, they are able to ramp up to quickly meet the required numbers.
Weekly reports also enable the Silicon Labs TA team to inform executives on recruiting activity cross-referenced with the company’s needs, allowing for agility in their recruiting efforts.
The data also helps highlight recruiting work to the executive team as well as keep them on track for meeting business objectives. With the benefit of their partnership with Jobvite, Silicon Labs has been able to achieve their hiring goals each year since 2018.
Jobvite has consistently provided Silicon Labs with the real-time data that they need to make the decisions and execute the strategies required to expand the business.
