Employer Branding

How Your Employer Value Proposition Impacts Your Hiring

An employer value proposition (EVP) serves two main purposes for enterprises today: The key to making the most of your employer value proposition to better attract and retain top talent is using your EVP messaging consistently in job postings and recruitment marketing collateral. And that requires the right recruiting technology. Why your leadership must regularly…

6 Tips to Engage Candidates on Your Career Site

Where are job seekers most frequently discovering your open positions? You may be surprised to learn it’s actually on your career site. According to Employ data, two-thirds of candidates are looking for new opportunities on employer career sites directly. This is higher than the number of active job seekers looking at job boards (55%), social…

What Benefits Are Most Likely to Attract Talent Today

From setting aside finances for personal growth to providing investment benefits, here are 11 answers to the questions, “Can you share the most helpful benefits you offer that help you attract desired talent at your organization? Why should others offer this benefit?” Budget for self-development At LiveCareer, we aim to hire talented people willing to…

Why Diversity and Inclusion Is More Important Than Ever

Improving and enhancing diversity, equity, and inclusion (DEI) efforts in the workplace have drastically increased over the last several years, and for good reason. For too long, companies of all sizes had workforces that did not reflect the broader society in which they operated. In fact, building a diverse workforce is one of the most…

Talent Attraction: How to Market Yourself to Candidates

From clarifying your benefits to considering your overall value proposition, here are 13 answers to the question, “When thinking about talent acquisition this year, what are the most helpful considerations for marketing your company to top talent in the years ahead?” Clearly present your benefits There is nothing worse than reading a great job description…

How to Ensure Employees Don’t Pay You a “Loyalty Tax”

The job market continues to prove difficult for employers, despite notable layoffs in tech. In fact, the Bureau of Labor Statistics shared noted the number of job openings inched back up again to 11 million open roles available in the United States, with employers struggling to fill positions. Candidates continue to put higher salaries at…

Does Your Company Culture and Mission Matter to Potential Candidates?

Employers are buckling up for another turbulent year in the labor market by determining how they can make their employer brands more attractive to candidates and optimize recruiting programs. And whether you are an enterprise organization hiring for hundreds of new roles this year, or a growing company looking to add several key new positions,…

How Your Employer Brand Impacts Recruiting Results

Would you work with a company whose employer brand has been described by once-engaged job candidates as “deceptive,” “unethical,” or “poorly managed”? Most people wouldn’t. In fact, many enterprise business leaders would be terrified to hear their business described this way. And yet, look at reviews of orgs on Glassdoor, Indeed, and similar online career communities,…

How to Recruit Veterans to Join Your Organization

According to the Department of Defense, as reported by the GAO, around 200,000 service members move into civilian life every year, with many struggling to find employment. In fact, SHRM reported military veterans are 15.6% more likely than non-veteran job seekers to be underemployed. With the record number of jobs currently open in the United…