- Challenge: Getting leading healthcare professionals to join the Premise Health network proved difficult for the company’s talent acquisition team, mainly because the organization’s prior recruiting tech stack prevented it from connecting with the best doctors and nurse practitioners with targeted sourcing and engagement tactics.
- Solution: Premise Health’s recruiting staff was quickly able to get targeted CRM campaigns up and running using our leading applicant tracking system for large-scale orgs, enabling them to build relationships with the healthcare leaders and provide a stellar recruitment experience for all active and passive candidates they engaged.
- Results: The business realized a 20+% increase in the number of doctors and nurse practitioners who applied via campaign-centric job postings in the first couple years with Jobvite as its ATS solution, leading to a stronger and more robust talent pool of medical professionals the company’s talent team could speak with.
The healthcare industry isn’t known for embracing cutting-edge technology. Premise Health, however, is changing that by providing on-site health centers, near-site healthcare, and 24/7 virtual care available via mobile to thousands of covered individuals nationwide.
But, taking care of so many patients requires the best, most dedicated healthcare professionals, which can sometimes be hard to find due to antiquated systems and big-name hospitals.
For Premise, the history of recruiting in the healthcare job market makes it tough to track down quality doctors and nurse practitioners to staff its clinics around the country.
Many healthcare professionals are recruited by name-brand hospitals after years in a residency program, making it less commonplace for doctors to fill out job applications.
“The majority of recruiting in this industry happens at health systems,” said Premise Vice President of Human Resources Eddie Moncayo. “We don’t have the same brand recognition in many local markets and have to fight for all the candidates we can get.”
Beyond pipeline issues, Eddie and his team were concerned with the online application process a candidate experiences when they make it to the company’s careers page. Optimizing this candidate experience was another key priority for Eddie when bringing on a new solution.
“Our org had long promised we needed to change the way we recruit,” per Eddie. “But, by 2015, we were far behind the curve because we didn’t have a dynamic way to connect with people.”
Eddie relayed how Premise was a “post-and-pray” shop, but needed to create more human connections with candidates. “We knew technology was a key part of this equation,” said Eddie, “but we were limited because our former ATS and the candidate experience was so poor.”
Jobvite helps Premise connect with top talent through a targeted social recruiting approach
The Premise team ultimately selected Jobvite as its talent acquisition partner in 2017, citing Jobvite’s history as the pioneer of social recruiting for modern job candidates.
“What was the most compelling for me with Jobvite was it had its roots in this social way of connecting people to jobs,” Eddie stated. “That’s the trajectory that my team needed to go in.”
Once up and running, Eddie’s team began deploying Jobvite CRM campaigns to target specific healthcare professionals, ranging from doctors to nurse practitioners.
Because this talent is not used to filling out and submitting applications, Jobvite CRM’s targeted campaigns helped Premise reach candidates where they are and encourage interest.
“Jobvite CRM lets us launch specific campaigns that target people in completely different ways than we’ve done before,” Eddie said. “The fact that physicians are applying with us directly saves us money internally, so we don’t have to go and hunt for them.”
One position for a doctor sparked interest with over 250 people, which Eddie describes as particularly staggering. “On a regular basis, our jobs get 5 to 10 people that apply,” he explained.
But, with more positions to fill and competition in healthcare at an all-time high, Premise had to evolve its interactions with potential candidates — and it has paid off.
The company implemented a veteran hiring program with help from our ATS software
Premise has also strategically leveraged our platform’s CRM functionality and Evolve Managed Services team to strengthen its robust military and veteran hiring program.
According to Eddie, this program “is important to us, because we want to give back to a group of individuals who have served their countries — and they make great employees.”
Partnering with the Jobvite, the Premise team has been able to leverage industry-leading best practices to deploy campaigns targeting veterans and military-friendly and -spouse candidates, spreading the word of how high-priority this area of recruiting is for the org.
Expanding quality healthcare with the best doctors around easier than ever for Premise
After two years of working with Jobvite, Premise’s hiring team has seen major improvement — not just in its day-to-day, ATS-fueled organization, but also in its applicant numbers.
With a 20+% increase in applicants from the first to the second year, Jobvite CRM has helped Premise target and bring on the best doctors for its ever-expanding patient base.
“In the two years we’ve had Jobvite, our number of applicants has gone through the roof,” said Eddie. “Jobvite has a way of making the application process less difficult — so we’ve changed that touchpoint for the candidate and our applications have skyrocketed.”
Right now, Premise works with over 280 employer partners and provides healthcare for millions of covered lives across America. But, as the company continues to expand, finding the best physicians for its clinics will become even more important.
Now, with Jobvite as its ATS system, Premise can target, engage, and, at the end of the day, hire top healthcare pros to continue caring for its members and keeping them healthy.