Burlingame, Calf., July 9, 2012 – Jobvite, the leading recruitment platform for the social Web, today announced the results of its annual Social Recruiting Survey. The data reveals social recruiting has become an essential HR practice, with 92% of U.S. companies using social networks and media to find talent in 2012, up from 78% five years ago. LinkedIn continues to be a dominant recruiting network, while Facebook and Twitter have seen major adoption growth in the past year. 2/3 of companies now recruit through Facebook and more than half (54%) use Twitter to find new talent. Jobvite also found that employers scrutinize social media activity, noting more than half of respondents would have a negative reaction to seeing a spelling or grammar mistake in a social profile. Overall, social recruiting has become an essential resource in the war for talent as competition is fiercer than ever - 89% of companies report plans to increase hiring this year.
Conducted in June, Jobvite’s Social Recruiting Survey 2012 polled more than 1,000 human resources and recruitment professionals on their social recruiting activities and intentions. Now in its fifth year, the survey has revealed social recruiting usage trends since 2008, providing insights into how popular it has become, who is using it effectively and the results social recruiting produces.
Jobvite allows companies of all sizes to harness the power of employee referrals by encouraging everyone on staff to share job openings through their social networks, exponentially expanding their recruiting reach. Getting a job referral from a friend or contact dramatically increases the chances of being hired – one in 7 referrals vs. one in 100 general applicants lands a job, according to Jobvite data.
Jobvite’s new customers making the switch from Taleo represent a number of different industries. Some of the companies who recently switched include Blend HRM, Doublverify, ReadyTalk, InfoReliance and Vizu. Jobvite is thrilled to provide these and other companies with the industry’s leading social recruiting solution, and has prepared a new offer.
Social Recruiting Adoption Reaches All-Time High
Social recruiting has moved from a trend, to a necessity with 92% of employers using or planning to use social recruiting in 2012. No longer exclusive to LinkedIn, all social networks are now fair recruiting game.
Employers like Professional Organizations but Frown on Drinking and Bad Grammar
Nearly 3 out of 4 hiring managers and recruiters check candidates’ social profiles – 48% always do so, even if they are not provided. New to the 2012 Social Recruiting Survey, Jobvite asked for their reactions to various types of profile content to see what recruiters like and don’t like to see.
Social Recruiting Delivers Tremendous Hiring Results
Social Recruiting gained momentum because of results. It’s an effective way to take a comprehensive look at a large candidate pool and quickly bring in high-quality talent.
“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” said Dan Finnigan, president and CEO of Jobvite. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.”
Referrals are the highest-rated sources of new hires, and it’s far easier for employees to share jobs through social networks. Industry data shows people have an average of 150 social network contacts, so a company of 100 could have a social recruiting reach of 15,000 direct contacts, and 2.25 million second-degree connections. The Jobvite survey notes that roughly 2/3 (65%) of companies seek to increase employee participation in recruiting by offering referral bonuses; more than 1/3 offer rewards of more than $1,000.
“Social recruiting became the norm because it works so well,” said Eric Hollander, global recruiting manager at Chiquita Brands International. “At Chiquita we use Jobvite to reach a pool of talent that we couldn’t access using traditional methods. We're able to turn our entire company into recruiters, and we've gotten tremendous results from employee referrals and candidates we found via social networks.”
Five Years of Jobvite Social Recruiting Surveys
Jobvite is the leading recruiting platform for the social web. Today's fastest-growing companies use applicant tracking, recruiter CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. For more information, visit www.jobvite.com.