Burlingame, Calif., September 5, 2013 – Jobvite, the leading recruitment platform for the social web, today announced the results of its annual Social Recruiting Survey. Now in its sixth year, the Jobvite annual Social Recruiting Survey is the most comprehensive of its kind. The survey was completed in July 2013 by more than 1600 recruiting and human resources professionals.
This year’s data underscores that social recruiting is an essential HR practice used by 94% of surveyed recruiters across industries, up from 78% in 2008, the first year the survey was conducted. In an indication of the increasingly competitive hiring environment, only 1.5% of respondents predict that hiring will become less competitive in the coming year.
The report affirms the ROI social recruiting, with 60% of recruiters estimating the value of their social media hires as greater than $20,000 per year, and 20% estimating the value as greater than $90,000 per year. LinkedIn, Facebook and Twitter continue to be the most used channels by recruiters, with an increase in adoption of emerging, specialized and localized social networks including GitHub, Yammer, Stackoverflow, Pinterest and Instagram.
Other notable findings include:
Across Industries, Recruiters Use Multiple Channels to Build their Hiring Funnel
With 9 out of 10 surveyed companies using social media in their recruiting strategy, candidates and companies are now in direct communication, all the time.
Law of Attraction: The Best Attract The Best
The best employees tend to attract the best candidates. Whether there is an overlap from college or at a previous job, every employee contact is also a potential candidate. Social media has opened candidate networks far larger than recruiters have ever used before.
Sex, Drugs and Rock & Roll: Don’t Share Exploits Publicly
Qualified job seekers should note the increasing importance of their total social presence beyond LinkedIn. 93% of recruiters report reviewing candidates’ social profile in the hiring process. 42% have reconsidered a candidate based on content from social profiles.
“It’s no longer a question of ‘are recruiters using social media?’” said Dan Finnigan, president and CEO of Jobvite. “It’s a question of how. We’ve seen a significant jump in social media engagement over the years; in 2013, it’s a given. Companies are ready and willing to pay for the best talent, and now they’re looking for ways to optimize spend on their recruiting programs to find those people. Social recruiting provides a way to quickly and easily find those ‘under the radar’ candidates – people who might not be actively looking for a role, but who are a perfect fit for open positions at your company. This data speaks to the power of social recruiting, and it is exciting to think about what’s on the horizon.”
Six Years of Jobvite Social Recruiting Surveys
Kei Hoshino Quigley
Jobvite is the leading recruiting platform for the social web. Today's fastest-growing companies use applicant tracking, recruiter CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. For more information, visit www.jobvite.com.