Jobvite Blog: Today’s Recruiting Trends

Four Ways to Improve the Candidate Experience

Candidate experience is one of the most critical areas of your company’s recruitment strategy. Especially now, in a market where job seekers are more discerning than ever, improving your candidate experience can mean the difference between hiring the employee of your dreams or losing them to your fiercest competitor. Improving the candidate experience should always be a top priority for recruiters, hiring managers, and business owners alike.

How to Improve the Candidate Experience

To help improve the experience candidates have during your hiring process, follow these four important tips from Jobvite:

#1: Keep Candidates Informed Every Step of the Way

A close-up of two men shaking hands

When seeking to create positive candidate experiences, communication is key. No candidate likes to be kept in the dark; they want to stay informed and updated regarding where they are in the hiring process. Unfortunately, too many recruiters and employers treat the hiring process as a one-way street, requiring prompt answers and updates from candidates, without offering the same thing in return.

Jobvite Intelligent Messaging makes it easier than ever to provide candidates with real-time, helpful feedback. Send candidates scheduled messages with details about the next steps they need to take. Let them know when their applications have been received and are being reviewed. Even send rejection letters to let them know they will not be moving forward in the hiring process, offering insights into the reasoning behind your decision instead of a form letter.

#2: Let Your Candidates Know What to Expect

Hand-in-hand with keeping candidates in the loop regarding their place in the hiring process, it’s equally important to let candidates know what to expect if they are hired. That means offering them a clear and detailed glimpse not only into their new role’s responsibilities, but also into your company’s unique culture.

Today’s job candidates understand the importance of company culture. In fact, 88% of surveyed job seekers said they believe that a good company culture is essential to business success. Demonstrate the things that make your company culture stand out using Jobvite’s fully customizable, premium career site building toolkit.

#3: Reduce Unconscious Bias Using AI Software

One of the biggest obstacles standing in the way of improving any hiring process is unconscious bias. Even when we tell ourselves we’re not being biased during candidate selection, there may be ways our bias peeks through even without us knowing it. Not only can perceived bias negatively impact your candidate experience, but it also is very likely preventing you from making the best decisions to benefit your business.

One of the best ways to remove bias from the hiring process is through the use of AI software. Jobvite’s built-in AI capabilities are designed to help recruiters and employers accurately identify the experience and qualifications they need most, then zero in on exactly which candidates best satisfy those needs.

#4: Maintain Relationships with Candidates

When does your candidate experience end? After you decide not to hire them, right? Wrong. Just because a candidate isn’t right for the position you currently need to fill, that doesn’t mean they won’t be right for a different role in the future. A good way to improve candidate experience is to keep in touch with all high-quality candidates, not just the ones you hire.

With Jobvite’s CRM, you can get ahead of new requisitions and make sure you have the right talent identified and engaged before your business needs them. Instead of starting over from scratch, you may already have dozens of prime candidates sitting in your recruitment pipeline.

Jobvite Offers the Ultimate Candidate Experience Solution

From prompt, transparent feedback and communication to a clear explanation of responsibilities and company culture, your organization can invest in multiple areas to ensure your applicants’ candidate experiences are positive. With the Evolve Talent Acquisition Suite, you can ensure the entire talent acquisition lifecycle delivers optimized candidate experiences for better recruiting results. 

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